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\n\tזה התחיל מההתעסקות התמידית והיומיומית שלי בשיווק:

\n\tשיווק העסק שלי, ובילוי של הרבה שעות ביום עם הילדים שלי (לא הייתה לי הרבה עבודה כאמור) – עזרו לי לפתח את שיטת הכנות – שיטה לשיווק ופרסום עסקים, והורות בגובה הלב.

\n\tכנות חשובה לכולנו, וכולנו כבר מבינים היום, שכנות היא הדרך הנכונה ביותר לתקשורות בין אנשים, תקשורת אמיתית וחזקה לאורך זמן.

\n\tאבל דווקא ב-2 המקומות שהכי חשובים לנו – העסק שלנו, והילד שלנו, אנחנו מתנהלים לפעמים בדרך אחרת.

\n\tבדרך לא כנה.

\n\tכי לפעמים זה נראה שאמרו כבר הכל המציאו את כל השיטות ונתנו לנו את כל הכלים האפשריים, על על שיווק ופרסום ועל הורות, אבל אם נבחן לעומק את כל הדרכים נגלה שרובן מתבססות על מניפולציות.

\n\tכל הזמן יש ניסיון להנגיש את האמת בדרך נעימה, נוחה, אפקטיבית, שמביאה תוצאות מובטחות – הכל, חוץ מ"כנה".

\n\tאבל מה יקרה אם נהיה כנים גם ב-2 הזירות הכי חשובות לנו?

\n\tהכי רגישות וקרובות וכואבות?

\n\tמה יקרה אם נהיה כנים עם הילדים שלנו, ובעסקים שלנו?

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