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מחברי רב־המכר פריקונומיקס כבר הפכו על פיה את הדרך שבה אנו רואים את העולם, וחשפו בפנינו את התובנות הנסתרות שמאחורי הנתונים הגלויים.

הפעם מפליאים השניים לחשוף בפנינו גם את תהליכי המחשבה שלהם עצמם ומסייעים גם לנו להיות יצירתיים יותר, רציונליים יותר ויצרניים יותר.

* איך חולל אוכל־נקניקיות יפני מהפכה בענף?

* מדוע בלע רופא אוסטרלי תרבית של חיידקים מסכני חיים?

* למה מודים נוכלֵי \"העוקץ הניגרי\" שהם מניגריה?

* ומה בין שלמה המלך לסולן להקת ואן היילן?

כל השאלות האלה ועוד רבות אחרות זוכות למענה.

בלחשוב כמו פריק, יצירה משעשעת ומעמיקה, מרתקת ופוקחת עיניים.

סטיבן ד' לוויט, פרופסור לכלכלה באוניברסיטת שיקגו, זכה במדליית ג'ון בייטס קלארק המוענקת לכלכלן האמריקאי המשפיע ביותר מתחת לגיל ארבעים.

סטיבן ג' דובנר הוא עיתונאי, כותב ושדר זוכה פרסים. בעבר עבד ב\"ניו יורק טיימס\" וקודם לכן כמעט היה כוכב רוק. הוא ומשפחתו מתגוררים בניו יורק.

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