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הספר הראשון, הפותח את התורה, בראשית, הוא ספר יזמות אולטימטיבי, לא פחות מאשר ספר דתי או היסטורי. ראשיתו ביזמות הגדולה ביותר: הבריאה, היצירה של יש מאין, והוא ממשיך בבריאה של אמונה ושל עם. ובין עמודיו, גם אלפי שנים לאחר שנכתב, מסתתרות אינספור סוגיות הנוגעות לכלכלה וליזמות, הרלוונטיות מאוד גם לימינו.

גיבוריו של ספר בראשית עומדים ומעמידים את עצמם בפני אתגרים ודילמות בעלי אופי ניהולי שוב ושוב. בחלקם הם עומדים בגבורה, ובאחרים – הם שוגים, ומשפיעים בהחלטותיהם על חייהם של דורות רבים אחריהם.

בראשית, ספרו של היזם יואל חשין, מאיר בזרקור את הדילמות היזמיות הבראשיתיות, הנוגעות לכל מנהל ויזם. ב־12 שיעורים, כמניין פרשותיו של ספר בראשית, פורס בפנינו חשין באופן בהיר ומעורר מחשבה את תובנותיו על הדרך שבה עלינו לפעול כדי לתקן את עצמנו ואת העולם, ולהוביל לשגשוג אנושי וכלכלי, לנו ולכל יושבי תבל.

יואל חשין הוא משקיע הון סיכון מוביל בישראל, יזם חברתי ומחלוצי גישת האימפקט והייעוד בעסקים, בישראל ובעולם. נשוי לדנה, אב לשלושה, מתגורר בתל אביב. זהו ספרו הראשון

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