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עידו חג’ג’ גדל בבית קטן וצפוף בנתניה, להורים גרושים, ואמו עבדה מבוקר עד לילה כדי לפרנס אותו ואת אחיו. ילד ביישן, נחבא אל הכלים, שמכר לחמניות מבית לבית, והקים עסק אחרי עסק. שלושה עשורים אחרי, הוא מחזיק יחד עם אחיו צחי בקבוצת חג’ג’ – אחת מחברות הנדל”ן הגדולות והמצליחות בישראל, עם מאות פרויקטים בארץ וגם בחו”ל.

בספרו כותב חג’ג’ על הדרך הארוכה למעלה, על ההצלחות לצד הכישלונות, על רגעי השיא והאתגרים: קבוצות הרכישה, הפרויקטים היזמיים, המגדלים, ההחלטה לצאת לחו”ל, וגם ההצטרפות כבעלים של הפועל תל אביב בכדורגל.

באמצעות הסיפורים הייחודיים, הוא מדגים איך בעצם כל אחד מאיתנו יכול להצליח: עם יצירתיות, חוש יזמות והרבה נחישות. יותר משהסיפורים מלמדים עליו, הם מהווים מעין מודל לכל מי מאיתנו שחולם בגדול.

הספר נע על ציר שבין האישי למקצועי, ומעניק שיעורים מאלפים על יזמות, שיווק, ראיה מרחבית ותעוזה. חג׳ג׳ נוגע בכל הסוגיות הקשורות לעסקים, וגם בסוגיות משמעותיות על התרבות בארץ.

עידו חג’ג’, בן 45 , נשוי ואב לארבעה, מחזיק עם אחיו צחי בקבוצת חג’ג’, בעל תואר ראשון לכלכלה וניהול, ומשמש כמנטור לתלמידי תואר שני במרכז הבינתחומי בהרצליה. הוא מתגורר בכפר שמריהו וזהו ספרו הראשון.

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